Create a Business Address

Millions of Americans are now operating businesses from their homes, in fact 38 million home based businesses are currently registered in the US. Home based businesses are now a driving force in today's economy, a force that will only grow stronger. 

The problem for some home based entrepreneurs is that they also 'operate' a family from that home. Privacy concerns can arise from conducting a business and raising a family at the same address. Presenting and elevating a professional profile can also be an issue. Will customers and prospects take someone seriously if they realize they are working from home? 

One of the best and easiest ways to alleviate these concerns is to register a business address at a business center or coworking space. For a little more than a $1/day you can decouple your business address from your home address. When prospects and customers google your business (as everyone does these days) they won't see your beautiful tree-lined street or high rise apartment building, they will see a professional office building. 

Inquire today about how you can establish a business address here at Workspace@45. info@workspace45.net, 888-701-3246

 

Workspace@45 Joins Workbar Network!

We are so very pleased and honored to join the Workbar Network. Our partnership will bring tremendous value to our members and enhance our ability to grow our community.

In 2015 I bought my first shared office space business in Hingham, MA where I had been a tenant there for nearly five years. I witnessed first-hand the value our little community brought to its members and felt strongly that I could grow and improve it. I invested heavily in improving the esthetics and technology infrastructure in our space. Sure enough, things began to improve for the benefit of our members and for our business.

In October of 2016 I invested in another shared office space in Canton MA. Workspace@45 is brand new construction, larger, has more amenities and tremendous opportunity. Joining the Workbar Network will only accelerate our path towards relevance in the Metro-South community. Providing our members access to other shared office environments will give them the ability and confidence to step out of their comfort zone, enhance their business, and network with other like type professionals.

The space features furnished offices, coworking, dedicated desks, meeting rooms and virtual office services. The Metro-South region of greater Boston has a vibrant and diverse business community. Professionals and entrepreneurs from throughout the region call Workspace@45 home. From lawyers to contractors, our members value the sense of community it provides and the clean, quiet, professional environment they enjoy.

We are a five-minute drive from routes 93, 95 and 24, so Workspace@45’s location is ideal for those who wish to spend more time being productive rather than commuting. 45 Dan Road in Canton is a Class A office building complete with a gym, locker rooms & showers, courtyard dining, a cafe and plentiful parking. Workspace@45 members can enjoy 24/7 access and feel safe in a secure building.

Most importantly, Workspace@45 is staffed and owned by people who care about its members. The Internet is fast and secure, the coffee is free and the environment promotes success.

Please visit anytime! We welcome you.

Regards,
Justin M. Moran

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Cost Effective Ways to Make a Splash at Your Next Marketing Event

Set clear goals and objectives
Is your goal to acquire new customers? Test out a product? Give away samples? Generate leads or make more sales? Think about your end game and what you want to get out of an event, then plan accordingly. Brainstorm with your team before the event, do your research to determine the types of customers you want to attract and execute a targeted strategy based on a clear vision.
 
Plan your social media schedule
Create content ahead of time and assign your team their social media responsibilities so you can make the most out of any event experience. Assign one team member to respond to each of the social media sites in real time. The posts can all be scheduled ahead of time using sites like Buffer, Hootsuite etc. Save time and frustration using these automated tools, but always be available for comments!  
 
Invite the local media
Send the media a special invitation with a reason to attend your event. Make it unique so they’re are intrigued and want to come to your booth to find out more.. Once they show up, romance them with a great story. Even if they  don’t attend, the key is in the follow up – with photos and an event recap. You never know.  You could become their next resource or a feature story.  Always be prepared.
 
Be an Event Ambassador? 
Event sites like Eventbrite and Splash are easy to use to promote your event at no cost. Ask friends and family to spread the word and share freely on social media. Create an event link and send pre-written posts for Facebook, Twitter or LinkedIn. Invite your team to do the same. You’ll be surprised at the ripple effect of sharing!
 
Get creative
Walk around the local area where your event is taking place and let people know what’s going on. Be friendly and naturally engage. Hand out fun, oversized cards that promote the event making sure it stands out among other activities. Does someone on your team (or you) have a special talent? Can you sing or play an instrument? Are you an artist asking others to join in?  or have just written a book – perfect for a signing. All of these tactics are great ways to draw an audience to your booth before or after the event.
 

Different counts. Need help strategizing for your next event? I'm just a phone call away 781.740.3171, email works too rachel@leonemarketing.com.

How eating alkaline rich foods can help reduce cellular inflammation and increase your productivity at work.

Inflammation, also known as oxidative stress, affects our bodies in two ways. One more commonly known way is the response our body has after an injury such as redness, swelling, heat or pain associated with a specific event or trauma. The second way is calledcellular inflammation which often goes unnoticed as it is typically asymptomatic.

Inflammation is what happens when your body does not have enough antioxidants to neutralize the free radicals and toxic elements within your body. Oxidative stress & chronic inflammation are some of the leading causes of disease and dysfunction in your body and can also be the cause of low energy, brain fog, joint pain and a range of other symptoms. 

Some typical causes of oxidative stress and chronic inflammation are:

  • Air & water pollution
  • Artificial food colors, flavors and preservatives
  • Being Sedentary
  • Certain medications and/or treatments
  • Chemical cleaning supplies and personal care products
  • Dehydration
  • Hydrogenated vegetable oils and trans fats
  • Refined sugar & alcohol
  • Smoking & Sitting (which is the new smoking)
  • Stress
  • Toxins and chemicals found in processed foods

To prevent oxidative stress from occurring, your body produces antioxidants to neutralize free radicals. You can also get extra antioxidants to help in this process from your diet. Antioxidants boost your immunity, remove toxins from your body, optimize brain function, help to turn disease genes “off”, protect the DNA and promote anti-aging. 

If you can boost your immune system, purge your body of toxins and maximize brain and body function, imagine what your productivity could be like? Working to reduce inflammation and oxidative stress in your body is one of the most important things you can do for your health and well-being and to really access high performance at work. 

Although there are many diet and lifestyle changes you can make to help reduce inflammation, eating alkaline rich foods is one of the most effective. Below you'll find a recipe for my alkaline rich green machine salad with a hint of red, which includes some of natures top alkaline and inflammation fighting foods combined into a tasty salad for your convenience.

Green machine salad with a hint of red

Ingredients:  avocado, broccoli, celery, cucumber, garlic, ginger, green and red pepper, kale leaves, lemon, onion, spinach leaves. (You can add turmeric!)

Option: blend the avocado with diced garlic, ginger slices, lemon and a little water (you can add tumeric!) to make a dressing. Chop up the rest, mix everything, then enjoy!

Benefits: helps reduce inflammation and alkenalize your PH level for optimal health.

It tastes amazing! Try it today. 

For more information on how eating alkaline rich foods can help reduce cellular inflammation and increase your productivity at work, or to learn more about what other diet and lifestyle changes you can make to help reduce inflammation you can check out 

www.dreams2realityllc.org or send an email to info@dreams2realityllc.org

2gether we will reach your lifestyle goals.

Jennifer Santospago

Certified Health Coach/Group Fitness Instructor

Marketing to Millennials

There’s lots of talk these days about millennials and their impact on the work force. Millennials are unique because they’re our first digital generation. They’re our 18 – 34 year olds, born between 1980 and 2000.

What’s the best way to market to this group and gain their loyalty? Read on for some insight and recommended tactics.

I want it and I want it now

Research has shown that millennials demand instant gratification. They make their purchases quickly and expect courteous service. They’re not going to be put on hold, want their answers immediately and want to quickly move on to the next activity!  Here’s a statistic that may shock you. The average younger consumer spends 25 hours a week on social media. That means they’re most likely exploring brands online, asking questions and scrutinizing offers carefully. Additionally, they’re usually aligned with a cause. Companies need to respond in real time and engage mindfully with this generation if they want to be successful.

Research, Research, Research

It takes time to get to know the millennial generation. Listen to what they’re saying on all platforms. Sign up for TheSkimm to read news in their language and check Twitter and Facebook to see what people are writing about. Many companies are struggling today because they’re not hearing or having conversations that are important to millennials about their products or services.

Stay active on social media

The younger generation of 18 – 34 year olds want to feel as if they’re part of a brand and involved – sharing their stories and experiences online. They’re being pulled in multiple directions and unless you’re targeting them directly, your message will get lost. Mass marketing isn’t going to be effective so it’s best to create a targeted strategic social marketing plan. Give them something positive to talk about and they will make it known (and their own)!

Best gifts for millennials

Data reveals that millennials own more promotional items than any other generation.  And, they place them on their desks! Give this younger generation a desk accessory and you’ll keep your brand top of mind for about 14 months. I’d love to have my prospects and clients look at my logo’d item that long.  What about you?  

I hope you find these strategies useful as you’re preparing to buy promotional products and gifts for the future. If you have other ideas that have worked for you, I’d love to hear!

All the best,

Rachel Leone

Leone Marketing Solutions - 781-740-3171 - rachel@leonemarketing.com

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Welcome to our blog!

Today we are launching a new blog to allow our members, colleagues, clients, etc... to share their thoughts and subject matter expertise on a variety topics that will bring value to our growing following here at Workspace@45. 

We welcome your feedback and comments. We also welcome your content! Have a topic that you are passionate about? Would you like a chance to promote your business? Please send us your ideas! info@workspace45.net

 

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