"Be of Service"

I heard an interview this year with the great Jimmy Iovine, founder of Interscope Records and Cofounder of Beats Electronics. He described his key to success early in his recording career as ‘being of service.’

… Treat others as you would want to be treated yourself.

… Create an environment that allows others to do what they do best.

… Anticipate the needs of your clients and present them before they are requested.

… Give more than you receive.

Be of service to your clients and they will always come back.

This is true for any business but especially in the business center/coworking space. We always strive to anticipate the needs of our clients and truly believe that our success as a business and a community will only be realized if the members themselves are more successful. We do our best to provide everything they need and then just get out of the way, but we’re never more than a call or text away.

We specialize in private offices, coworking and virtual office services. We provide an environment to let the modern professional ‘get things done.’

Be of service… think about it.

#coworking #cantonma #hingham #businesscenter

4 Compelling Reasons to Join a Coworking Space in the New Year

By Gemma Church. 

As the year comes to an end, most of us start to plan our New Year’s resolutions. Many focus on improving their physical health after the festive period. But what about your mental health? It’s easy to neglect when you’re running your own business. It’s also a dangerous move for freelancers as this way of working is detrimental to your mental health due to long hours and a lack of human interaction. Coworking could be the tonic you need to see both your well being and business flourish thanks to the strong community of like-minded souls you can be part of. This, alongside a range of other surprising mental health benefits, is why exploring coworking in the New Year should be at the top of your list of resolutions.

It comes as no surprise to learn that the self-employed are more susceptible to burnout than the average employed worker. Professor Richard Sennett identifies a ‘corrosion of character’ when workers need to be flexible, constantly alert and active, and react to any change without stability. Perttu Salovaara, adjunct assistant professor at the Stern School of Business, New York explained:

“When this continues for decades, it is pretty taxing. While entrepreneurs and freelancers can be masters of their own time and enjoy more work-life balance, they, however, tend to work more per week than employees.”

A lack of human interaction is another dangerous consequence of freelancing, as Josh Gibson MD, a psychiatrist in private practice in San Francisco, explained:

“Humans are social mammals. We’re highly affiliative and our biology evolved over time to reflect that. The relationships that we form at work, where most of us spend the majority of our time and energy each day, significantly affect our psychological and physical health.”

Getting the perfect office environment and work-life balance as a freelancer is far easier said than done. That’s where coworking comes in. Coworking gives freelancers a new space, sense of community, and a new perspective on their work. Here are four ways coworking can help you achieve better mental health in the New Year:

1. You’ll be part of a team

A recent meta-analysis of 58 studies from fifteen countries showed that social identification at work, in other words feeling like a “we” or a part of a team, correlated strongly with a sense of psychological well-being and (to a lesser extent) with physical health benefits.

A sense of supportive leadership is also important for your mental wellbeing. The same study demonstrated how having a boss correlates with social identification and, therefore, psychological health. Josh added:

“Often freelancers are outside the direct influence of the leaders/managers of organizations they contract for, which means they’re garnering fewer benefits of supportive leadership. The nature of freelance work keeps people from forming the stronger social connections within which our brains and biology are wired to function best…Positive communities lead to a stronger sense of human connection and that’s great for people’s mental health.”

Coworking gives freelancers a community. It depends on the leadership/management style of the space, but most come with community managers focused on growing and helping their community from a work and social perspective. Perttu added:

“Coworking brings freelancers a more or less stable community, depending on the coworking space. They find people to talk to. Lots of people say that after two to three years of working from home, they just have to get out.”

2. You can separate your work and life

Coworking helps you separate your home from your office. Sancar Ayalp, co-founder at The Farm Coworking, said:

“Many freelancers use our space to avoid the distractions of the home office. When they get here, they don’t just see improved productivity; their mental state improves as they can focus on their work and their work alone, or can enjoy interacting with other members using our space. It’s a flexible environment that can match the needs of your well being.”


Creating habits and routine help give your day structure. Getting out of the house for work helps you keep moving throughout the day, too.

“The sense of routine also helps,” Sancar added. “People take lunch and go to events to break up their day at our space. This, again, improves productivity and also gives freelancers a break from the desk – which can be difficult to do when you’re working alone.”

3. You’ll have the chance to collaborate

Freelancers also have a tendency to overwork because they work alone, as Perttu explained: “Even if that [decision to freelance] was your ‘own choice,’ there is often no choice, because no one else will do your job, you don’t have a colleague to rely on.”

Networking is one of the biggest benefits coworking brings to its members. You have the opportunity to interact and work with like-minded souls – whether you need to find someone with similar abilities to help out with your workload, or you need someone with a complementary skill set to expand your business.

When you cowork, you are not alone. This collaboration does not just help relieve psychological pressure, it will improve your business with more than two-thirds of organizations winning more contracts thanks to the opportunities offered by such spaces, research from NYC-based The Farm Coworking reveals.

4. You can surround yourself with individuals who love what they do

The healthy vibe most coworking spaces promote and achieve is due to the people they bring together. It’s a self-fulfilling prophecy.

A study by Harvard Business Review interviewed several coworking space managers and surveyed hundred of coworkers from dozens of spaces around the US. It revealed three substantial reasons why people thrive in coworking spaces: they believe their work is meaningful, have more job control, and feel a part of a community.

In other words, freelancing and coworking enable flexibility in terms of the work we do and the people we choose to do it with. And this flexibility brings a sense of mental well being.



ShareSpace — Queensland, Australia

Coworking = Connection

The coworking population is predicted to increase to 3.8 million members and 26,000 spaces by 2020. This surge in popularity means that both the number of venues total and the number of coworkers in a specific venue will increase.

But this will not dilute the sense of community. Further research reveals that the recent global increase in coworking has not led to a more isolated work environment. On the contrary, spaces with more members feel even more connected than they did two years ago.

Demand will be high but it’s reassuring to know that as the community grows in numbers, so will the sense of community that so many freelancers benefit from.

Coworking gives you the flexibility to try a space for a couple of weeks, without signing a restrictive rental agreement. It gives you the opportunity to meet useful contacts, form friendships and try a different environment. It makes sense from a business and–more importantly–a mental health perspective to make coworking your New Year’s resolution.

Want to share your New Year’s resolutions with us? We’ll be featuring some of your answers in a January blog post. Take 3-5 minutes to submit your resolution here.

About the author

Gemma Church is “the freelance writer who gets tech,” a writer for the NYC-based coworking space The Farm SoHo and specialist blogger, journalist, and copywriter for the science and technology sectors. Find more of Gemma’s writing on her website and follow her on twitter @geditorial_uk



Create a Business Address

Millions of Americans are now operating businesses from their homes, in fact 38 million home based businesses are currently registered in the US. Home based businesses are now a driving force in today's economy, a force that will only grow stronger. 

The problem for some home based entrepreneurs is that they also 'operate' a family from that home. Privacy concerns can arise from conducting a business and raising a family at the same address. Presenting and elevating a professional profile can also be an issue. Will customers and prospects take someone seriously if they realize they are working from home? 

One of the best and easiest ways to alleviate these concerns is to register a business address at a business center or coworking space. For a little more than a $1/day you can decouple your business address from your home address. When prospects and customers google your business (as everyone does these days) they won't see your beautiful tree-lined street or high rise apartment building, they will see a professional office building. 

Inquire today about how you can establish a business address here at Workspace@45. info@workspace45.net, 888-701-3246


Workspace@45 Joins Workbar Network!

We are so very pleased and honored to join the Workbar Network. Our partnership will bring tremendous value to our members and enhance our ability to grow our community.

In 2015 I bought my first shared office space business in Hingham, MA where I had been a tenant there for nearly five years. I witnessed first-hand the value our little community brought to its members and felt strongly that I could grow and improve it. I invested heavily in improving the esthetics and technology infrastructure in our space. Sure enough, things began to improve for the benefit of our members and for our business.

In October of 2016 I invested in another shared office space in Canton MA. Workspace@45 is brand new construction, larger, has more amenities and tremendous opportunity. Joining the Workbar Network will only accelerate our path towards relevance in the Metro-South community. Providing our members access to other shared office environments will give them the ability and confidence to step out of their comfort zone, enhance their business, and network with other like type professionals.

The space features furnished offices, coworking, dedicated desks, meeting rooms and virtual office services. The Metro-South region of greater Boston has a vibrant and diverse business community. Professionals and entrepreneurs from throughout the region call Workspace@45 home. From lawyers to contractors, our members value the sense of community it provides and the clean, quiet, professional environment they enjoy.

We are a five-minute drive from routes 93, 95 and 24, so Workspace@45’s location is ideal for those who wish to spend more time being productive rather than commuting. 45 Dan Road in Canton is a Class A office building complete with a gym, locker rooms & showers, courtyard dining, a cafe and plentiful parking. Workspace@45 members can enjoy 24/7 access and feel safe in a secure building.

Most importantly, Workspace@45 is staffed and owned by people who care about its members. The Internet is fast and secure, the coffee is free and the environment promotes success.

Please visit anytime! We welcome you.

Justin M. Moran


Cost Effective Ways to Make a Splash at Your Next Marketing Event

Set clear goals and objectives
Is your goal to acquire new customers? Test out a product? Give away samples? Generate leads or make more sales? Think about your end game and what you want to get out of an event, then plan accordingly. Brainstorm with your team before the event, do your research to determine the types of customers you want to attract and execute a targeted strategy based on a clear vision.
Plan your social media schedule
Create content ahead of time and assign your team their social media responsibilities so you can make the most out of any event experience. Assign one team member to respond to each of the social media sites in real time. The posts can all be scheduled ahead of time using sites like Buffer, Hootsuite etc. Save time and frustration using these automated tools, but always be available for comments!  
Invite the local media
Send the media a special invitation with a reason to attend your event. Make it unique so they’re are intrigued and want to come to your booth to find out more.. Once they show up, romance them with a great story. Even if they  don’t attend, the key is in the follow up – with photos and an event recap. You never know.  You could become their next resource or a feature story.  Always be prepared.
Be an Event Ambassador? 
Event sites like Eventbrite and Splash are easy to use to promote your event at no cost. Ask friends and family to spread the word and share freely on social media. Create an event link and send pre-written posts for Facebook, Twitter or LinkedIn. Invite your team to do the same. You’ll be surprised at the ripple effect of sharing!
Get creative
Walk around the local area where your event is taking place and let people know what’s going on. Be friendly and naturally engage. Hand out fun, oversized cards that promote the event making sure it stands out among other activities. Does someone on your team (or you) have a special talent? Can you sing or play an instrument? Are you an artist asking others to join in?  or have just written a book – perfect for a signing. All of these tactics are great ways to draw an audience to your booth before or after the event.

Different counts. Need help strategizing for your next event? I'm just a phone call away 781.740.3171, email works too rachel@leonemarketing.com.

How eating alkaline rich foods can help reduce cellular inflammation and increase your productivity at work.

Inflammation, also known as oxidative stress, affects our bodies in two ways. One more commonly known way is the response our body has after an injury such as redness, swelling, heat or pain associated with a specific event or trauma. The second way is calledcellular inflammation which often goes unnoticed as it is typically asymptomatic.

Inflammation is what happens when your body does not have enough antioxidants to neutralize the free radicals and toxic elements within your body. Oxidative stress & chronic inflammation are some of the leading causes of disease and dysfunction in your body and can also be the cause of low energy, brain fog, joint pain and a range of other symptoms. 

Some typical causes of oxidative stress and chronic inflammation are:

  • Air & water pollution
  • Artificial food colors, flavors and preservatives
  • Being Sedentary
  • Certain medications and/or treatments
  • Chemical cleaning supplies and personal care products
  • Dehydration
  • Hydrogenated vegetable oils and trans fats
  • Refined sugar & alcohol
  • Smoking & Sitting (which is the new smoking)
  • Stress
  • Toxins and chemicals found in processed foods

To prevent oxidative stress from occurring, your body produces antioxidants to neutralize free radicals. You can also get extra antioxidants to help in this process from your diet. Antioxidants boost your immunity, remove toxins from your body, optimize brain function, help to turn disease genes “off”, protect the DNA and promote anti-aging. 

If you can boost your immune system, purge your body of toxins and maximize brain and body function, imagine what your productivity could be like? Working to reduce inflammation and oxidative stress in your body is one of the most important things you can do for your health and well-being and to really access high performance at work. 

Although there are many diet and lifestyle changes you can make to help reduce inflammation, eating alkaline rich foods is one of the most effective. Below you'll find a recipe for my alkaline rich green machine salad with a hint of red, which includes some of natures top alkaline and inflammation fighting foods combined into a tasty salad for your convenience.

Green machine salad with a hint of red

Ingredients:  avocado, broccoli, celery, cucumber, garlic, ginger, green and red pepper, kale leaves, lemon, onion, spinach leaves. (You can add turmeric!)

Option: blend the avocado with diced garlic, ginger slices, lemon and a little water (you can add tumeric!) to make a dressing. Chop up the rest, mix everything, then enjoy!

Benefits: helps reduce inflammation and alkenalize your PH level for optimal health.

It tastes amazing! Try it today. 

For more information on how eating alkaline rich foods can help reduce cellular inflammation and increase your productivity at work, or to learn more about what other diet and lifestyle changes you can make to help reduce inflammation you can check out 

www.dreams2realityllc.org or send an email to info@dreams2realityllc.org

2gether we will reach your lifestyle goals.

Jennifer Santospago

Certified Health Coach/Group Fitness Instructor

Marketing to Millennials

There’s lots of talk these days about millennials and their impact on the work force. Millennials are unique because they’re our first digital generation. They’re our 18 – 34 year olds, born between 1980 and 2000.

What’s the best way to market to this group and gain their loyalty? Read on for some insight and recommended tactics.

I want it and I want it now

Research has shown that millennials demand instant gratification. They make their purchases quickly and expect courteous service. They’re not going to be put on hold, want their answers immediately and want to quickly move on to the next activity!  Here’s a statistic that may shock you. The average younger consumer spends 25 hours a week on social media. That means they’re most likely exploring brands online, asking questions and scrutinizing offers carefully. Additionally, they’re usually aligned with a cause. Companies need to respond in real time and engage mindfully with this generation if they want to be successful.

Research, Research, Research

It takes time to get to know the millennial generation. Listen to what they’re saying on all platforms. Sign up for TheSkimm to read news in their language and check Twitter and Facebook to see what people are writing about. Many companies are struggling today because they’re not hearing or having conversations that are important to millennials about their products or services.

Stay active on social media

The younger generation of 18 – 34 year olds want to feel as if they’re part of a brand and involved – sharing their stories and experiences online. They’re being pulled in multiple directions and unless you’re targeting them directly, your message will get lost. Mass marketing isn’t going to be effective so it’s best to create a targeted strategic social marketing plan. Give them something positive to talk about and they will make it known (and their own)!

Best gifts for millennials

Data reveals that millennials own more promotional items than any other generation.  And, they place them on their desks! Give this younger generation a desk accessory and you’ll keep your brand top of mind for about 14 months. I’d love to have my prospects and clients look at my logo’d item that long.  What about you?  

I hope you find these strategies useful as you’re preparing to buy promotional products and gifts for the future. If you have other ideas that have worked for you, I’d love to hear!

All the best,

Rachel Leone

Leone Marketing Solutions - 781-740-3171 - rachel@leonemarketing.com


Welcome to our blog!

Today we are launching a new blog to allow our members, colleagues, clients, etc... to share their thoughts and subject matter expertise on a variety topics that will bring value to our growing following here at Workspace@45. 

We welcome your feedback and comments. We also welcome your content! Have a topic that you are passionate about? Would you like a chance to promote your business? Please send us your ideas! info@workspace45.net