Marketing to Millennials

There’s lots of talk these days about millennials and their impact on the work force. Millennials are unique because they’re our first digital generation. They’re our 18 – 34 year olds, born between 1980 and 2000.

What’s the best way to market to this group and gain their loyalty? Read on for some insight and recommended tactics.

I want it and I want it now

Research has shown that millennials demand instant gratification. They make their purchases quickly and expect courteous service. They’re not going to be put on hold, want their answers immediately and want to quickly move on to the next activity!  Here’s a statistic that may shock you. The average younger consumer spends 25 hours a week on social media. That means they’re most likely exploring brands online, asking questions and scrutinizing offers carefully. Additionally, they’re usually aligned with a cause. Companies need to respond in real time and engage mindfully with this generation if they want to be successful.

Research, Research, Research

It takes time to get to know the millennial generation. Listen to what they’re saying on all platforms. Sign up for TheSkimm to read news in their language and check Twitter and Facebook to see what people are writing about. Many companies are struggling today because they’re not hearing or having conversations that are important to millennials about their products or services.

Stay active on social media

The younger generation of 18 – 34 year olds want to feel as if they’re part of a brand and involved – sharing their stories and experiences online. They’re being pulled in multiple directions and unless you’re targeting them directly, your message will get lost. Mass marketing isn’t going to be effective so it’s best to create a targeted strategic social marketing plan. Give them something positive to talk about and they will make it known (and their own)!

Best gifts for millennials

Data reveals that millennials own more promotional items than any other generation.  And, they place them on their desks! Give this younger generation a desk accessory and you’ll keep your brand top of mind for about 14 months. I’d love to have my prospects and clients look at my logo’d item that long.  What about you?  

I hope you find these strategies useful as you’re preparing to buy promotional products and gifts for the future. If you have other ideas that have worked for you, I’d love to hear!

All the best,

Rachel Leone

Leone Marketing Solutions - 781-740-3171 - rachel@leonemarketing.com

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